SITA has announced the appointment of Diana Einterz as SITA President, Americas. She will be responsible for developing and driving the strategic direction for SITA in the region leading SITA’s team that manages the delivery of solutions to hundreds of airlines, airports and governments across the Americas.
A highly experienced global leader, Diana comes to SITA from Orange Business Services (OBS), a key SITA partner, where she was Executive Vice President of the French Major Clients Division. While there, she held a series of global leadership roles during her 11-year career, including Senior Vice President for the Americas region. Diana also spent seven years with Equant where she led customer services, field operations and integration services. Prior to Equant, Diana served in a variety of executive posts for AT&T.
Barbara Dalibard, SITA, CEO, said: “Technology is transforming the air transport industry and SITA is partnering with airlines, airports and governments across the Americas during this transformation. Diana’s depth of experience delivering technology and network solutions to support businesses as they evolve and meet competitive challenges will be instrumental in this role. She will lead our team in the Americas as we continue to drive greater efficiencies and create a more seamless passenger experience for our customers throughout the region.”
Diana was born and raised in the United States. She expanded her international leadership journey when she attended McGill University in Montreal, Canada where she completed her studies in Mathematics and Computer Science. She will be based at SITA’s Americas’ headquarters in Atlanta, USA.
