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Bhutan Airlines to roll out SITA’s passenger management system

Bhutan Airlines will introduce new-generation passenger management technology from global IT provider SITA, aimed at transforming its operations across its international destinations while revitalizing its passenger experience.

Image Credit: SITA

As part of the seven-year agreement with Bhutan Airlines, SITA will deliver its suite of passenger services through its Horizon® Passenger Management and Distribution solution which is built on a flexible platform of core systems required by every airline including reservations, inventory, pricing, ticketing and departure control. This will provide a single, fully integrated passenger services system that will manage every step of the journey from the moment a passenger books their reservation to when they step onto the plane.

Ugyen Tenzin, GM Commercial of Bhutan Airlines said: “SITA’s passenger services technology will help reduce our cost base, making the airline more efficient while supporting significant improvements in the quality of the end-to-end passenger experience for the customers of Bhutan Airlines.”

Passengers will experience the benefit of the new system from the moment they make their booking. This includes new functionality, provided though SITA’s Horizon consumer booking solution that makes buying and managing a reservation possible from either your computer or any mobile device, delivering new convenience to passengers.

Maneesh Jaikrishna, SITA Vice-President, India and Sub-Continent said: “SITA has worked with numerous airlines across the region to help make their operations more efficient while transforming the way they engage their passengers, elevating it to a smooth, seamless experience. This has been made possible by our flexible and integrated Horizon® platform, already used by more than 100 airlines and ground handlers around the world.”

Bhutan Airlines is the only private airline in Bhutan, linking the country to destinations across the subcontinent and Asia.

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